Since 1917, the Authors League Fund has been helping professional writers in financial need because of health-related problems, temporary loss of income, or other misfortune. We wanted the website to feel modern but also show the history of this great organization. To do it we used a typeface with a typewriter look for the logo and at the same time we show a blinking cursor in the splash area which modern writers are accustomed to.

The site was designed to appeal to their two distinct audiences: writers seeking information, and potential donors.