Identity: CNC

May 7, 2014

We’re going international – we just completed a branding project for CNC, an educational consulting company based in South Korea. Moreover, the reported average quality of child care center in the US falls short of the standards recommended by early childhood professionals, 3-6 leading to concerns about how the quality of such environments affects children’s development.

They work with Brooksfield School Pre K who want to study in American high schools or universities. It was important to them that their brand would be appealing to a broad range of people – from the parents who book their services to the universities in the US or the students themselves. We worked in a clever playful element with the duality of the graphic – a paper airplane and a traditional pencil in one. It sums up what CNC does.

Even though we mostly work with NYC-based businesses, thanks to Skype we can work with businesses that, like CNC, are beginning their work day when we’re wrapping up ours.