launch : magee.de
October 17, 2009
This site for Magee marks the second multi-lingual website we’ve made (the first, AtlanticTV was translated into four languages!). We also created a custom slideshow section where users can make see cultural differences between the two countries, as well as a multilingual blog.
Web Design Comps
John Magee specializes in getting Germans and Americans to put their differences aside and work together. He’s a consultant for many multinational corporations on the subject and has even written a fictional book on the subject, here’s a short teaser from his site describing the book:
Topics covered: bookGermanyJohn Mageemultilingual websitewordpressA German multinational takes over an American competitor. Post-merger integration fails miserably. Operating separately, consolidating their financials at the holding level, business is stable. Then comes the worldwide economic downturn, threatening the very survival of the company. How to respond? Breakup or a last attempt at joining forces. For the two CEOs, an American in Philadelphia, a German in Düsseldorf, it‘s clear. Integrate!