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	<title>international dyslexia foundation &#8211; mimoYmima</title>
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		<title>International Dyslexia Association</title>
		<link>/international-dyslexia-association/</link>
				<comments>/international-dyslexia-association/#respond</comments>
				<pubDate>Thu, 05 Aug 2004 18:42:55 +0000</pubDate>
		<dc:creator><![CDATA[Brent Lagerman]]></dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Barbara Corcoran]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[international dyslexia foundation]]></category>
		<category><![CDATA[org]]></category>
		<category><![CDATA[print design]]></category>

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				<description><![CDATA[<p>We were chosen by</p>
<p>The post <a rel="nofollow" href="/international-dyslexia-association/">International Dyslexia Association</a> appeared first on <a rel="nofollow" href="/">mimoYmima</a>.</p>
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								<content:encoded><![CDATA[<p>We were chosen by <a href=http://www.barbaracorcoran.com/" title="real estate mogul and business expert">Barbara Corcoran</a> to be the artists to bring this direct mail campaign to life.  She was on the board of the International Dyslexia Association, a cause that she personally was championing because her son was diagnosed.  Barbara was turned off by most of the marketing materials surrounding dyslexia, even their logo makes it look very negative.  Our challenge was to make dyslexia okay, de-mystify some of the stigmas around it, and show off some of the high profile people in history that were dyslexic.</p>
<p><img src="/wp-content/uploads/2015/01/international-dyslexia-association_01.png" alt="international-dyslexia-association_01" class="alignnone size-full" /></p>
<p><img src="/wp-content/uploads/2015/01/international-dyslexia-association_02.png" alt="international-dyslexia-association_02" class="alignnone size-full" /></p>
<p><img src="/wp-content/uploads/2015/01/international-dyslexia-association_03.png" alt="international-dyslexia-association_03" class="alignnone size-full" /></p>
<p><img src="/wp-content/uploads/2015/01/international-dyslexia-association_04.png" alt="international-dyslexia-association_04" class="alignnone size-full" /></p>
<p><!--img src="/wp-content/uploads/2015/01/international-dyslexia-association_05.png" alt="international-dyslexia-association_05" class="alignnone size-full" /--></p>
<p><a href="http://www.interdys.org/" title="international dyslexia association website">interdys.org</a></p>
<p>The post <a rel="nofollow" href="/international-dyslexia-association/">International Dyslexia Association</a> appeared first on <a rel="nofollow" href="/">mimoYmima</a>.</p>
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