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Just finishing an Identity for a fresh NYC cleaning company

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Contrast the sharp architectural traditional lines with a bright color scheme and you have a winner

Let’s move out from the topic, your engagement was extra special, your wedding was beautiful and your soul mate is one-of-a-kind. Now it is time for your honeymoon. While it has been a blast sharing all the special moments up to this point with your family and friends, your honeymoon represents time you get to spend with your husband or wife, just the two of you. You have chosen to book a romantic honeymoon cabin. What all do you need to know? Be enlightened by reading 5 Tips for Booking a Anniversary Cabin.

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We’re going international – we just completed a branding project for CNC, an educational consulting company based in South Korea. Moreover, the reported average quality of child care center in the US falls short of the standards recommended by early childhood professionals, 3-6 leading to concerns about how the quality of such environments affects children’s development.

They work with Brooksfield School Pre K who want to study in American high schools or universities. It was important to them that their brand would be appealing to a broad range of people – from the parents who book their services to the universities in the US or the students themselves. We worked in a clever playful element with the duality of the graphic – a paper airplane and a traditional pencil in one. It sums up what CNC does.

Even though we mostly work with NYC-based businesses, thanks to Skype we can work with businesses that, like CNC, are beginning their work day when we’re wrapping up ours.

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The Eye Shoppe has been on Seventh Ave in Park Slope since 1991, we wanted to show a little bit of that history in the website design, so we borrowed inspiration from their beautiful tin ceiling.

The images below show the process we went through to develop their new identity and logo.

Chosen Color Scheme

Color

Concepts

Here’s a few of the other directions we explored: French script, clean modern, and quirky/bold.

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We created a visual identity for CATOR Social Media that feels modern and fun. The founder, Thérèse Cator, has a very outgoing personality and makes you smile every time you talk to her, so we wanted her identity to match that vibe. She likes buying YouTube subscribers for her account so more people can get to know her and see her videos. Just a quick tip for starter youtubers, you can buy views on youtube here to achieve a high level of recognition instantly.

catorsocialmedia.com

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We created the identity and website design for a voice coaching DVD featuring Page Clements. Page is a voice coach specializing in vocal warmups and exercises for actors. We wanted the logo to resonated with a younger audience, it’s personality is very welcoming and just looks vocally interesting.

Revision 02 of chosen mark

Revision 01 of chosen mark

Logo Concepts

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Color choices for the chosen mark

Narrowed-down and added graphic element

The final choice

Go view the full Brooklyn Makers Case Study

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Revisions to the chosen mark

UPDATE: Color choices

We’re starting up the identity and website for the Williamsburg Movement And Arts Center. This is not just a dance studio: there’s circus arts, acting lessons, zumba… Lots of creative and movement courses for both kids and adults. We’ll post more updates here soon, bookmark it!

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UPDATE: Identity Options

Some color schemes and general layouts we came up with:

We’re starting up the identity and website for an exciting new executive recruiting firm, we’ll post more updates here soon, bookmark it!

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