Website Design

Her tabletop photography is not just visually stunning, but it’s playful and creative – brimming with personality. You can see references to all types of artwork in her photography, from classical still-life that is meticulously arranged to modern/minimal masterpieces which make you look at simple objects in ways you never would have.

Her work has been published in countless national magazines and used by the largest agencies including BBDO, Real Simple, Oprah Magazine, Martha Stewart Living Magazine, Random House Books, Saatchi & Saatchi.

Branding Choices

We’ve been looking for an excuse to use the typeface Mrs. Eaves in a logo for a long time. The uppercase W is just the best thing ever, so it worked out good for Watt’s logo. Elizabeth’s identity is very simple and minimal and makes you see the type for all of it’s beauty:

Photo Blog Design

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Round 1

For round one we tried a bunch of different ideas and boiled it down to two logos we thought were very strong and were in very different styles.

Round 2

We tried some other variations of the first logo, here’s one of the better ones:

Round 3

We made a few changes and we’re down to three choices.

More Color…

Here’s our last minute attempt to add more color. Like Emeril would say, it needed to be kicked up a notch:

Two more

Final Logo Choice

I think we’ve got it!

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Doing the extra work to get this feature in the site we feel was well worth the effort, and something we’ll probably be doing on a lot of future flash sites. The main perk is that the user can close the thumbnail navigation and give the entire browser window to the image (which is what they are there to see).

Personally I prefer to navigate photo sites using the keyboard because you don’t need to make sure your mouse stays hovered over an arrow or do the work to keep clicking from thumbnail to thumbnail… you just use the left and right arrow keys to advance through the photos and up and down to go between sets. It allows you to concentrate more on the photos than the navigating.

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BREATHING WALLS is a hard cover fine art photography book composed of 168 pages documenting the story of Lebanon through the walls of it’s streets.

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For the typography, we chose Chaparral Pro, designed by Carol Twombly, a slab serif font that has some subtle wood-cut qualities that make it feel a little more down to earth and less trendy. It’s down to earth look is complimented with the bright and warm color scheme against the mid-toned grey background.

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Home Page

Navigation

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A Gorgeous Type-based Logo

We chose the self titled font Firmin Didot for it delicate and sophisticated qualities, paired with Zapf’s Optima, which both nicely matched Alison’s photographic style.

Website Design

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Offset Printing

This is our second big print job in a row (see Weidenbaum Development). We’ve been working with Nobel Printing in Manhattan and really love the attention to detail they give to their work, working on-press with an offset printer is really exhilarating. They treat their work like an artform and you can really feel the history when you walk around their shop.

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