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	<title>toms of maine &#8211; mimoYmima</title>
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		<title>Toms of Maine Packaging &#8211; Sacrificed</title>
		<link>/toms-of-maine-packaging-sacrificed/</link>
				<comments>/toms-of-maine-packaging-sacrificed/#respond</comments>
				<pubDate>Mon, 08 Feb 2016 15:33:46 +0000</pubDate>
		<dc:creator><![CDATA[Brent Lagerman]]></dc:creator>
				<category><![CDATA[Lab]]></category>
		<category><![CDATA[design sacrifice]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[re-design]]></category>
		<category><![CDATA[toms of maine]]></category>

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				<description><![CDATA[<p>Disclaimer: This work isn&#8217;t by any way commissioned or requested by the company, we just find logos we think need work and fix them. It&#8217;s just our sacrifice to the design gods. Please accept it: Design Improvements I love this toothpaste but hate the packaging. This redesign reduces printing costs; three (or even two) color [&#8230;]</p>
<p>The post <a rel="nofollow" href="/toms-of-maine-packaging-sacrificed/">Toms of Maine Packaging &#8211; Sacrificed</a> appeared first on <a rel="nofollow" href="/">mimoYmima</a>.</p>
]]></description>
								<content:encoded><![CDATA[<p>Disclaimer: This work isn&#8217;t by any way commissioned or requested by the company, we just find logos we think need work and fix them.  It&#8217;s just our sacrifice to the design gods.  Please accept it:</p>
<p><img src="/wp-content/uploads/2016/02/toms-of-maine-packaging-sacrificed.png" alt="Toms of Maine Packaging - redesigned" class="alignnone size-full wp-image-6947" srcset="/wp-content/uploads/2016/02/toms-of-maine-packaging-sacrificed.png 1902w, /wp-content/uploads/2016/02/toms-of-maine-packaging-sacrificed-300x243.png 300w, /wp-content/uploads/2016/02/toms-of-maine-packaging-sacrificed-768x623.png 768w, /wp-content/uploads/2016/02/toms-of-maine-packaging-sacrificed-1024x830.png 1024w" sizes="(max-width: 1902px) 100vw, 1902px" /></p>
<h2>Design Improvements</h2>
<ul class="bullet-list">
<li>I love this toothpaste but hate the packaging.  This redesign reduces printing costs; three (or even two) color printing as opposed to what they probably need to do now (cmyk+4 colors).</li>
<li>Got rid of the bad clip art photo of mint that&#8217;s faded out in the corners in an attempt to make it fit into the design.</li>
<li>The new design is cleaner which is particularly important with a toothpaste &#8211; Less fonts, less clutter, easier to understand at a glance. And the best part is that if you order it online you will get it fast and safe thanks to the best <a href="https://www.amazon.com/Pro-Office-Shipping-Labels-Printers/dp/B00OTXWVXI">ProOffice shipping labels</a>.</li>
</ul>
<p>The post <a rel="nofollow" href="/toms-of-maine-packaging-sacrificed/">Toms of Maine Packaging &#8211; Sacrificed</a> appeared first on <a rel="nofollow" href="/">mimoYmima</a>.</p>
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