typography Archives - mimoYmima ::
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Ann Wilkinson Photography
Type based identity For the typography, we chose Chaparral Pro, designed by Carol Twombly, a slab serif font that has some subtle wood-cut qualities that make it feel a little more down to earth and less trendy. It’s down to earth look is complimented with the bright and warm color scheme against the mid-toned grey […]
Alison Gootee
We created the identity, some print work, and a website for Alison Gootee, a talented photographer working out of her daylight studio in Williamsburg, Brooklyn. A Gorgeous Type-based Logo We chose the self titled font Firmin Didot for it delicate and sophisticated qualities, paired with Zapf’s Optima, which both nicely matched Alison’s photographic style. Website […]
East River Institute
We just finished the identity for the East River Institute, started by Timothy Brutus. We wanted to go with something simple and classic looking, we went with Bodoni for the font. It’s contrast in stroke makes it look really classy, we tracked out the letters and gave some white space around the logo to let […]
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